Joji Kumagai is the Executive Director of the Strathcona Business Improvement Association (SBIA). One of the core mandates of the SBIA is its Green Zone Initiative, an initiative to create a community of businesses working to reduce enviromental impacts through resource efficiency and collaboration. Joji majored in ecology and toxicology at Simon Fraser University and is currently working on his accounting designation. He has a keen interest in the role business can play in a more environmentally sustainable world.